In order maximize your sites potential, you need to understand your userbase. Website Analytics allows you to collect vital information that can be used to increase the successfulness of your website.

What are Website Analytics?

Website Analytics are many things, encompassing the collection, measurement, analysis and reporting of data important to and from you website.  What this means is that by collecting data about your website traffic, you can gain a better understanding of where your traffic is coming from, what content they are looking at, how long they stay on your site, etc. This is just the tip of the iceberg.  By utilizing web analytics, your company can measure the effectiveness of various marketing campaigns, see which series of pages leads to sales, find out what pages customers are viewing the most, etc. Web analytics are a key tool that allows your marketing team to get the data they need in order research and improve.

Why is collecting this data important?

Market research is occuring constantly.  Some companies spend millions and millions of dollars performing this research.  At this point, you may be asking why it is important.  The reason is because until we have the data, we do not know the answer to such questions as "Which marketing efforts are most cost effective for bringing traffic to my website?" or "Why is noone making purchases on my website".  We may have hypothesis, but they are just that.  If our hypotheis are incorrect, which they may be until we back them up with data, then we could be hurting our business by thinking about X when we really should be thinking about Y.

How can we help?

To start, we can setup monitoring on your website.  This monitoring will capture a bunch of raw data such as # visits, number of pages viewed, time on site, traffic sources etc.  From here, we will organize this data into a report that makes sense and provide recommendations for how to improve based on the data.  At that point, you will have the data and our recommendations, and can decide which way you want to proceed.  To get started, simply Contact Us or Request a Quote.